 For this session, we were taught the differences and individual values of Anchorage & Connotation. Anchorage - The types of Anchorage that are most notable when viewing any type of marketing or advertising, are what impacts they can have visually. These can be shown through specific forms of words, images, theming, colours, etc. An example of this would be shown at a place like a fire station; as the colour is often a bright red, has bold lettering on the building, and can easily tell you that it's an establishment of importance, and being a top priority for the public to have in the case of a outbreak nearby. The ways a fire station can attract attention almost immediately to a passerby, who is not even in danger, would be through their aforementioned bold lettering and colour scheme standing out against the other buildings that may be around them, and the colour of the sky behind it. This would classify the Anchorage of the fire station as interdependent, as it relies on the environment around it and the noticeability of the viewer seeing it's visuals to be properly put into effect. Convergence & Interdependence (Parallels & Divergence) - The connectivity and division in Anchorage can be simply described as what elements attract and repel it's involvement with other things that surround the same vicinity the subject is in. Ways in which this can affect words, would be through arbitrary means that sort of subvert expectations of a preset word's meaning, and detail it in another way, for example, welcome could mean to anywhere other than being a pleasant greeting (e.g. Welcoming someone to hell and not somewhere pleasant). Another is a slightly more skilled approach in codified Anchorage, which implements other languages into the definition of a word. Words such as 'Gesundheit', the German expression for 'bless you' after someone sneezes. This can easily be applied to a box of tissues or in a comedic performance. There is a certain level of cultural knowledge needed for this style of Anchorage, as playing with words that could be applied to our language in English would require pre-existing understanding of another language before implementation. Mental Stimuli in anchorage would be to engage a person's perception of how something looks. This is a common skillset used in graphic design and illustration, as visually playing and mashing ideas together to create a new idea with that same image is a sure way to grab someone's attention for a little while. This can be achieved through lettering, patterns, colours, etc. The subject to flux method can allow for double meanings and sometimes even having the subject's main meaning change over time when viewed in another area or point in time. An example of this would be the word 'tonight', as it could mean the night that is currently being talked about, or the literal next night.
Drawing & Analysis of 'Treachery Of Images' - The painting 'The Treachery Of Images' by Rene Magritte depicts a smoking pipe with the sentence written in French under it saying "Ceci N'est Pas One Pipe", which roughly translates to English as "This Is Not A Pipe". The thought process and idea behind this painting is to draw attention to the irony of the fact that you can't physically smoke it, hence the sentence below it. The piece itself is painted really well and has a finely detailed finish with a lot of smooth textures, as well as some well handled colour work. Overall it's a really well made painting and it's meaning behind it helps bring it to the 3rd dimension with some recognition towards the fact that it isn't just a painting of a pipe, it's also a physical canvas and self-aware of what kind of object it is. Semiotic Analysis - 1) "Ceci N'est Pas One Pipe" (alternatively known as 'This Is Not A Pipe') calls attention to the reality of the literal painting that's on the canvas, instead of the subject matter itself being the main focal point. The writing on the piece adds a lot of metaphoric commentary to the painting, as without it, there wouldn't be any form of a 3rd Dimension (or breaking the forth wall) element. As it would remain to be a simplistic painting of a smoking pipe instead. 2) The denotation surrounding this painting is the fact that it is a painting, that has been 3)  The difference between Denotation & Connotation - Much like fact and opinion, Denotation and Connotation are very alike in the same way that they describe wether something is factually true and a matter of perspective or how someone thinks about a certain subject. Detonation would imply that a word such as 'water' has the denotation that it is a wet, flowing formless liquid. And the connotations that accompany it can vary depending on who you are, how you feel towards it, and how it effects your situation. An example of a connotation on water through a human person's point of view, would be that water can be swam in, drank, washed in, etc. Mostly the connotations surrounding water are largely positive to neutral. However it can have negative connotations to those who cannot swim, cats as they hate water, etc. Task: The main given task for illustrator students such as myself, is to create a comic strip based around one of the previously mentioned forms of anchorage. My Idea is to create a sort of Burtonesque short comic strip about the word "BAT!" It'll be mostly a visual gag and subvert the expectation that one of the two characters is a bat, but not exactly the same meaning as the animal. This is an attempt on humour, and capturing the essence of what this task has asked me to do. The Denotation is that one of the two characters of my own is a bat, and it happens to be holding a baseball bat. However, the connotations surrounding a bat can range from neutral to negative, as most people can be startled to see a bat flying about, but not for the tool used to play sport. 4 or 6 panel comic strip on Denotation & Connotation:
ilkaperea.com/2020/08/10/denotation-and-connotation-meaningful-images-in-graphic-design/Citation:
www.dictionary.com/e/denotation-vs-connotation/https://www.dictionary.com/e/denotation-vs-connotation/ https://www.google.co.uk/books/edition/Truth_Denotation/oTPLCQAAQBAJ?hl=en&gbpv=1&printsec=frontcover https://ilkaperea.com/2020/08/10/denotation-and-connotation-meaningful-images-in-graphic-design/
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